Why “First Turn”

In the sport of barrel racing, the first barrel is often referred to as the “money barrel”. Entering your first turn too fast, too slow, too wide, or too close can throw off the rest of your run and knock you out of the top money-earning spots. While the rest of your run might be perfect, a slight flaw in your first turn can prevent you from achieving your highest level of success. 

At First Turn Operations, we believe the same is true of your business. While you might be successful, conducting your most important operations with inefficient, manual processes can lead to burn-out and frustration. Workflows that deliver impact with ease are the “first turn” of your business and set your business up to reach its full potential. 

Courtney Waid is the founder and CEO of First Turn Operations which specializes in creating automated workflows for impact-driven businesses. A West Point graduate, Iraq war veteran, and former Army officer, Courtney left a career in the military to focus on her kids when balancing family and deployments became too difficult. Since then, she’s been passionate about helping business owners create more efficient processes so they can fulfill their missions while still having time for the people and activities they love.

Courtney currently lives outside Ft Worth, TX with her husband, 4 kids, and a menagerie of farm animals. In her free time, she enjoys drinking coffee, riding horses, and nerding out on Zapier automations.

“Courtney is timely, responsive, and will troubleshoot hiccups along the way expediently and with great patience. She made our customer journey process SO smooth. I can’t believe I didn’t hire her sooner.”

—Brain Murray, Owner and Head Trainer, Motive Training